First of all, the Russnino Website is finally up and running completely. We’ve filled out the pages’ sections, so check them out right now and see if there are any services you’d like to avail of.
Now, a question to ponder: why design? Why prettify something whose substance is still more important? For those who claim that content is king, the question may ring loud: what is the point of design?
There is a history explaining how the art of design came about with the dawn of industrialization and capitalism. When products began to be mass produced, the need to sell them was born – the field of marketing, you could say. With this came design, and not only design in terms of two-dimensional artworks containing words and decor that conveyed a message, but that of products as well: containers, packaging, and the products themselves (quilts, cups, chairs, etc., just to name a few). Of course, in order to sell something or for a person to purchase a product, it has to look good, doesn’t it?
This partly explains what design is. Design is the meshing of form and function. It is the art of presenting information in a creative way, and also in a way that guides viewers to the point it wants to make. It is the art of creating products with a body that immediately (in most cases) informs viewers what it is for, and how it is used.
Take a restaurant menu, for example. Menus incorporate design in that it presents its information – the type of food (appetizers, main course, desserts, and drinks) and its corresponding price – in a way that allows its hungry customers to easily find what they are looking for, whether or not the restaurant has the dish, or even whether or not it – assuming it is available – falls within their budget. Without great design, it would be difficult for customers to find what they are looking for, and in worse cases it may force the really hungry ones out of the restaurant and in search of one where there are reader-friendly menus. In this case, then, reader-friendly menus refer to those with great design.
The point of design, first and foremost, is to get attention. But this is only because without claiming attention, those it is intended for will not get to its most important element: its content; its message. To those pondering then the purpose of design when content is king, well, without design the king will be missed – overlooked. Perhaps ignored, even. Now that we’re using this analogy, let’s put it another way: without his robes, his throne, and the posse of guards and advisers that trail him wherever he goes, the king could easily be mistaken for a commoner. Or worse, a pauper. Hence the need for great design. After all, if one’s content is as king as it is presumed to be, why not roll out the best red carpet and the most luxurious robes and present it the way it deserves? Such is the purpose of design.